Digital and Social Media Strategy

Digital and social media skills are some of the most in-demand needs for any organization. With best industry practices constantly changing, it’s important to stay on top of current trends. Through our digital and social media marketing course, you will examine the key components of the web — including how it functions, how to gain traction, how to leverage social media, and how search and big data play a role in your campaigns. Through microburst learning techniques and structured activities, this digital marketing course will give you the opportunity to implement class concepts in real-time and engage with your colleagues to develop an executable digital strategy plan. 

Key Knowledge Areas in Digital Marketing

Through our digital and social media marketing course, you will:

• Quantitatively evaluate strategies and tactics to inform marketing decisions and track marketing effectiveness.
• Identify target audiences to create original digital content that meets organizational goals.
• Evaluate performance in a marketing funnel and marketing automation tools in relation to business objectives.
• Design and launch a digital marketing strategy to push potential customers through a conversion event.

Audience

• Professionals in any sector with all levels of digital and social media knowledge
• Professionals who are currently working on a project and need assistance creating an executable strategy with metrics for success

Highlight

Learn from Sharmin Attaran, a leading sustainability and digital marketing expert. On completion of this digital and social media marketing course, you will develop an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for your choices. This digital marketing course also involves your engagement with your supervisor, colleagues, and other specialists, which helps you strengthen your network and profile within your own organization. 

Course Requirements

This 10-week, self-paced course includes both guided learning and interactive discussions. Discussion posts are due on Mondays and all other deliverables are due on Saturdays. Expect approximately three hours of work per week.  

First-time online learner? “Strategies for Success” is a one-week module that will familiarize you with our learning system before you begin your certificate program and ensure you are ready to participate. Required for all first-time, self-paced Bryant learners.

After successfully completing this digital marketing course, you’ll receive the Digital and Social Media Strategy Certificate.