Artificial Intelligence in Sales

In today's competitive market, integrating artificial intelligence (AI) into sales processes is essential for staying ahead. Bryant University's "AI in Sales" course is designed to build on foundational AI skills to equip professionals with cutting-edge techniques to enhance prospecting, streamline pipeline management, and confidently close deals. Master the transformative "Find, Move, Close" framework and lead with innovation to achieve unparalleled success.

Looking to develop your basic AI skills? Try our Foundations of AI certificate first.

Key Knowledge Areas

Through our AI in Sales certificate, you will:

• Leverage AI for Prospecting: Identify and engage high-potential prospects using AI-driven techniques.
• Accelerate Pipeline Progression: Streamline deal management with AI for higher pipeline velocity.
• Seal the Deal with Confidence: Develop AI-supported strategies to handle objections, negotiate, and finalize deals.
• Capstone Project: Apply the "Find, Move, Close" framework to a real-world scenario, showcasing your AI-enhanced sales strategy.

Audience

This course is ideal for:

• Sales Professionals: Enhance skills with AI-driven techniques for improved prospecting and deal-closing capabilities.
• Sales Managers and Leaders: Streamline operations and improve team performance with AI insights.
• Marketing Professionals: Leverage AI for lead generation and customer engagement.
• Entrepreneurs and Business Owners: Integrate AI into sales processes for a competitive edge.
• Students and Recent Graduates: Differentiate yourself with knowledge of AI applications in sales.
• Foundations of AI Certificate Holders: Keep your momentum by expanding on the basis of AI knowledge you developed in our Foundations of AI certificate.

Course Requirements

This five-week instructor-led class is held on Tuesdays from 7 – 8:30 p.m. All students should have access to stable Wi-Fi and a computer with Zoom capabilities.

First-time online learner? “Strategies for Success” is a one-week module that will familiarize you with our learning system before you begin your certificate program and ensure you are ready to participate. Required for all first-time, self-paced Bryant learners.