Artificial Intelligence in Sales

Transform your sales strategy with integrated AI skills at every point in the funnel.

In today's competitive market, integrating artificial intelligence (AI) into sales processes is essential for staying ahead. Bryant University's "AI in Sales" course is designed to build on foundational AI skills to equip professionals with cutting-edge techniques to enhance prospecting, streamline pipeline management, and confidently close deals. Master the transformative "Find, Move, Close" framework and lead with innovation to achieve unparalleled success.

Looking to develop your basic AI skills? Try our Foundations of AI certificate first. 

Key Knowledge Areas

Through our AI in Sales certificate, you will:

  • Leverage AI for Prospecting: Identify and engage high-potential prospects using AI-driven techniques. 
  • Accelerate Pipeline Progression: Streamline deal management with AI for higher pipeline velocity. 
  • Seal the Deal with Confidence: Develop AI-supported strategies to handle objections, negotiate, and finalize deals. 
  • Capstone Project: Apply the "Find, Move, Close" framework to a real-world scenario, showcasing your AI-enhanced sales strategy.

Audience

This course is ideal for:

  • Sales Professionals: Enhance skills with AI-driven techniques for improved prospecting and deal-closing capabilities.
  • Sales Managers and Leaders: Streamline operations and improve team performance with AI insights.
  • Marketing Professionals: Leverage AI for lead generation and customer engagement.
  • Entrepreneurs and Business Owners: Integrate AI into sales processes for a competitive edge.
  • Students and Recent Graduates: Differentiate yourself with knowledge of AI applications in sales.
  • Foundations of AI Certificate Holders: Keep your momentum by expanding on the basis of AI knowledge you developed in our AI100 course. 

Course Requirements:

This five-week instructor-led class is held on Tuesdays from 7 – 8:30 p.m. All students should have access to stable Wi-Fi and a computer with Zoom capabilities. Expect 5-6 hours of work per week.

First-time online learner? “Strategies for Success” is a one-week module that will familiarize you with our learning system before you begin your certificate program and ensure you are ready to participate. Required for all first-time, self-paced Bryant learners.

Course Format:
Schedule: 06/03/2025 to 07/01/2025
Tuesdays, 7PM-8:30PM via Zoom
Tuition: $1499
CEUs: 2.7
Registration Opens:

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Bryant Value

Flexibility

Made with you in mind, our virtual-instructor led courses are thoughtful scheduled to fit around the schedules of working professionals.

High Caliber Faculty

Our online courses are taught by top-notch Bryant faculty or industry experts who are leaders within their field.

Interactive Learning

During this 5-week course, you’ll spend 5 hours per week on guided learning, interactive modules, and curated reading.

Dr. Stefanie Boyer

Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is a trailblazer in sales education and training. As Co-Founder of RNMKRS, a virtual platform revolutionizing sales talent development, and Executive Director of the Northeast Intercollegiate Sales Competition, she connects top talent with leading organizations. Dr. Boyer also leads the Bryant University Sales Institute, fostering innovation in sales education. Recognized as a Poets & Quants Top 50 Undergraduate Business Professor and recipient of the American Marketing Association Sales Educator of the Year Award, Dr. Boyer is a Forbes Next 1,000 Entrepreneur, TEDx speaker, and sought-after keynote presenter. She has authored influential works, including The Little Black Book of Social Media and 6 Sales Skills Everyone Should Know, in partnership with Audible, Amazon, and The Great Courses.

Dr. Stefanie Boyer

Headshot of Dr. Stefanie Boyer

Jonathan Kvarfordt

Headshot of instructor Jonathan Kvarfordt

Jonathan Kvarfordt

Jonathan Kvarfordt is a pioneering force in Go-To-Market (GTM) strategy, enablement, and AI integration. As the founder of GTM AI Academy, he's shaped the careers of professionals from industry giants like AWS, Google, and Seismic, alongside numerous other organizations. With an MBA in Marketing and Leadership, Jonathan brings a robust academic foundation to his practical expertise. His consultancy focuses on AI strategy and advanced prompting techniques, positioning him at the forefront of AI-driven business transformation. Jonathan's impact in the field has earned him the Enablement Legend Award and consecutive recognitions as "One to Watch" in 2023 and 2024. He currently advises five AI startups, leveraging his insights to guide the next wave of innovation. As host of the GTM AI Podcast, Jonathan shares cutting-edge strategies and thought leadership. His teaching philosophy centers on empowering others with practical, applicable knowledge. Beyond his professional achievements, Jonathan takes pride in his role as a father to twins, balancing his career with family life.

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