Course Format: Online
Modality: Self-Paced
Schedule: 10-week course
Dates: Begin the Sunday following registration
Commitment: 3 hours/week
CEUs: 3.0
Tuition: $1995
Build an executable digital strategy in our virtual Digital and Social Media Marketing course.
Digital and social media skills are some of the most in-demand needs for any organization. With best industry practices constantly changing, it’s important to stay on top of current trends. Through our digital and social media marketing course, you will examine the key components of the web — including how it functions, how to gain traction, how to leverage social media, and how search and big data play a role in your campaigns. Through microburst learning techniques and structured activities, this digital marketing course will give you the opportunity to implement class concepts in real-time and engage with your colleagues to develop an executable digital strategy plan.
Through our Digital and Social Media Marketing course, you will:
After successfully completing this digital marketing course, you’ll receive the Digital and Social Media Strategy Certificate.
Learn from Sharmin Attaran, a leading sustainability and digital marketing expert. On completion of this digital and social media marketing course, you will develop an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for your choices. This digital marketing course also involves your engagement with your supervisor, colleagues, and other specialists, which helps you strengthen your network and profile within your own organization.
This 10-week, self-paced course includes both guided learning and interactive discussions. Discussion posts are due on Mondays and all other deliverables are due on Saturdays.
First-time online learner? “Strategies for Success” is a one-week module that will familiarize you with our learning system before you begin your certificate program and ensure you are ready to participate. Required for all first-time, self-paced Bryant learners.
No matter how busy your schedule is, Bryant’s online, self-paced metrics course gives you the flexibility you need.
All of our online courses are taught by top-notch Bryant faculty or industry experts who are leaders within their field.
Spend 3 hours per week on guided learning and come away with an executable digital marketing plan.
Sharmin Attaran, Ph.D., is a Bryant University marketing professor specializing in social media and sustainability. She teaches courses in consumer behavior, sustainability marketing, and digital strategy. Her research explores how sustainability is communicated in supply chains. She holds degrees from UCLA, CSU Bakersfield, and UIC.